Soft bras – timeless and in line with trends

Soft bras are a true lingerie classic that is second to none. Valued by women for their incredible comfort and naturalness, they are invariably in line with current trends. In our wholesaler you will find a wide selection of these timeless models, available in various colors, patterns, variants and, above all, sizes. We have not only soft bras with an A cup, but also lingerie models for women with larger breasts.

Regardless of whether your customers are looking for a bra for everyday use or for special occasions, they will certainly find something for themselves. With their needs and expectations in mind, add soft bras to the assortment of your lingerie store, characterized by extraordinary comfort, charming details and design in line with the art of lingerie, refined over the years.

Soft bras, what does it mean? Get to know your customers' favorite trend

Soft bras, or simply soft bras, are bras that guarantee maximum comfort and a natural look, regardless of the occasion. They usually do not have underwires and pillows that fill the cup, which allows the bust to lie freely. However, this is not a rule – soft bras can also have underwires combined with soft cups.

Soft bras are especially recommended for women who value comfort and do not like heavily padded models, but they are also increasingly popular with those women who like to experiment with the latest fashion novelties.

It is worth making it possible for them by offering soft bra models in fashionable colors and many sizes to choose from. In our wholesaler, we offer a wide selection of such models – from minimalist, uniform, in basic colors, to those with lace or numerous decorations.

Which model to choose? Soft bra with and without underwire

The choice between a soft underwired bra and a beige model depends primarily on the preferences and needs of your customers. It is worth letting them choose for themselves, matching the lingerie to their individual style, occasion or styling in which they plan to be chic. The easiest solution is to choose all the best-selling models of soft bras in our wholesaler.

• Soft bras with underwire offer a little more support and a shaping effect.
• Soft bras without underwire are the key to comfort and full freedom.
• Another type of soft bra is top bras, perfect for training and everyday wear.
• An alternative to soft bras are semi-soft bras.

You can find all these models at Anfen at great prices. Thanks to this, you can freely juggle your assortment, responding to the needs of the market or the expectations of customers. By working with us, you will be able to easily offer regular or new customers promotions or sales.

Add soft bras to your range. Check why it is worth it

When you decide to add soft bras to your store's assortment, you get a number of benefits. First of all, these models are extremely versatile and meet the needs of many women, so they will immediately become a bestseller. This is the easiest way to develop your business and boldly compete with the competition.

Soft bras, both with and without underwire, have been a hit in recent seasons and it doesn't seem that they will lose their popularity. So you don't have to worry that investing in this type of assortment will not pay off in the long run, because soft underwear is a temporary trend. You can trust us: also in the coming seasons, women will be happy to take advantage of the offer of the lingerie store, where they will find effective and at the same time extremely comfortable to wear soft bras all day long . Preferably accompanied by panties, with which they will create the perfect duo for any occasion.

With our wholesaler, you will not only receive the highest quality products, but also the support and advice of our specialists. With us, your store will gain a new, attractive offer for its customers!