Underwear as a styling element - how to show it off fashionably and classily?
Until recently, underwear was regarded as something personal and intimate - today it is increasingly becoming a visible part of the wardrobe. A lacy bra that peeks out from under a jacket, a bodysuit instead of a blouse or a bralette sticking out from under a jumper is now both fashionable and functional underwear. For retailers, this styling approach is an opportunity to expand the range and reach new customers.
Panties and bras - how do you size for your clients?
Underwear sizing is something that can be difficult not only for female customers, but also for lingerie shop entrepreneurs. Although manufacturers often provide size charts, in practice the differences between brands and cuts can sometimes be significant. For a retailer, understanding what bra sizes are, as well as the sizes of women's panties that are popular, is the basis of a well-planned range.
Comfortable underwear for work - how to choose a comfortable model for the office?
Do you happen to pay little attention to your choice of underwear when preparing your everyday clothes? Don't you give much thought to what underwear is best for work? If so, it's worth you realising that it strongly influences your sense of comfort during the day. Especially in the office where you spend a lot of time, on a business trip or in meetings - you should feel comfortable. What you wear affects your productivity - and, above all, your confidence. If you run a lingerie shop, make sure that your customers have products that are suitable for everyday wear in different situations.
How do you create an attractive lingerie display in a stationary shop?
Lingerie is a unique product category - on the one hand, it is intimate, and on the other, it is increasingly being treated as a styling element. The right in-store display - taking into account the latest trends - can have a significant impact on sales. Customers often make their purchasing decisions influenced by how a product looks on a shelf, mannequin or stand. Therefore, it is important to know how to display lingerie in the shop so that it looks aesthetically pleasing and inviting, as well as demonstrating styling ideas.
Seamless underwear - a growing trend worth having in your range
In recent years, seamless underwear has gained a strong foothold in the market, and there is every indication that its popularity will continue to grow. Female customers appreciate it for its comfort, the fact that it is pleasant to touch and its versatility. It is a category of products that work well for everyday use, whatever lifestyle you lead. If you have a stationary or online shop, seamless lingerie wholesale is a segment worth including in your offer.
How do you expand your range to include plus size lingerie to respond to market needs?
The importance of plus size lingerie in the market is constantly growing. As a lingerie shop owner, you need to know that women wearing larger sizes represent a large and usually under-served customer group. It is worth responding to their needs in a clever way - sensitively and consciously, as there is potential for sales growth in this market segment.
Where to get the goods for a women's lingerie boutique?
Running a lingerie boutique is not only a question of aesthetics and marketing, but above all of effective stocking. Selecting the right suppliers, trend analysis and purchasing strategy are crucial to the success of the shop.
How do I set up an online lingerie shop?
Setting up an online lingerie shop is a great idea for your own business. Unlike traditional boutiques, selling online allows you to reach customers all over the country, while significantly reducing the initial costs associated with renting premises or employing staff.
