Underwear as a styling element - how to show it off fashionably and classily?

Until recently, underwear was regarded as something personal and intimate - today it is increasingly becoming a visible part of the wardrobe. A lacy bra that peeks out from under a jacket, a bodysuit instead of a blouse or a bralette sticking out from under a jumper is now both fashionable and functional underwear. For retailers, this styling approach is an opportunity to expand the range and reach new customers.

What underwear is in fashion?

The latest trends are not always bold cuts or flashy colours. Some ladies like to choose more subdued proposals, which are also designed to make them feel beautiful and comfortable at the same time. Nowadays, it is also the quality of the material, the precision of the workmanship and how easily the item can be incorporated into an everyday outfit that counts. Ladies increasingly want high-quality underwear close to their bodies. They are aware of the value of looking after their comfort and well-being, choosing an outfit so that they simply feel good in it.

Wondering what kind of lingerie styling will appeal to women who follow trends? It could be a lace bodysuit, a bralette with decorative straps or a bra with a trendy cut-out. The possibilities are endless and you will find some inspiration in our text.

How to sensitively display lingerie in a style?

The key to presenting lingerie in a particular outfit is subtlety. A decorative bra strap can be seen under a thin T-shirt, while a lacy bodysuit paired with a denim jacket and high-waisted trousers is a classic with a rock chick edge. Such combinations look great on mannequins and in promotional campaigns, encouraging customers to buy. When showing lingerie in shop displays or on social media, it is worthwhile to inspire fashionable but toned-down ensembles. This approach increases the chances of sales and builds the brand image as fashionable but balanced.

How can fashionable lingerie be presented in-store? It is a good idea to have an extra space where you show sets, such as a bralette with a shirt and simple jeans or a bodysuit with a blazer and tailored trousers. Such combinations work on the imagination and help customers see the styling potential of a particular model. In addition, they can be a starting point for creating their own original combinations. It is also worth presenting products in a seasonal context. Show your underwear as part of a summer festival outfit, or create a winter look with a lacy bodysuit and chunky cardigan. Of course, these are just examples - let your creativity and imagination run wild.

Trendy lingerie - opt for multifunctionality

Today's customers are more aware than in the past and are looking for lingerie that is fashionable, comfortable and tailored to their lifestyle. They want things that are multifunctional, i.e. things that work both as part of an outfit and as comfortable everyday underwear. What matters is versatility and the ability to use one product in many ways. This is why bralettes, bodysuits or tops with bras sell so well. With this in mind, it makes sense to invest in models that meet these needs and communicate their benefits in a clear and inspiring way.

Not every woman immediately knows how to use lingerie in styling. This is where the retailer's role is to educate. It is useful to suggest different solutions during stationary shopping, but remember to do so in the right, unobtrusive way. Well-crafted product descriptions, inspirational photos or short tips on Instagram are also helpful. These all show women that fashion lingerie can add variety to their wardrobe. If you run a shop, you can also think about short blog tips or seasonal lookbooks.

What else is worth taking care of in your shop?

In your shop, try to avoid excess and chaos. Styled lingerie looks best in a specific context. Make sure that the display on the mannequin works with the products on the shelves nearby. Instead of arranging products side by side, create attractive combinations. Show ready-made ideas: bodysuit and jacket, cut-out bra and loose shirt. This stimulates the imagination of your customers and encourages them to buy more products, not just individual pieces. If there are matching knickers to the bra used in the styling, be sure to include them nearby to increase the likelihood that the client will opt for the whole set.

Lingerie in styling - comfort and chic

Fashionable underwear presented as part of an outfit is not just a fad, but a real change in the approach to everyday dressing. Well-chosen products can be part of an outfit while looking chic and providing comfort throughout the day. It is also an opportunity for retailers to expand their offerings with products that combine attractive looks with functionality. Remember that the role of underwear in styling will grow - it is worth preparing your offer for the upcoming changes as soon as possible!