How do you create an attractive lingerie display in a stationary shop?

Lingerie is a unique product category - on the one hand, it is intimate, and on the other, it is increasingly being treated as a styling element. The right in-store display - taking into account the latest trends - can have a significant impact on sales. Customers often make their purchasing decisions influenced by how a product looks on a shelf, mannequin or stand. Therefore, it is important to know how to display lingerie in-store so that it looks aesthetically pleasing and inviting, as well as showcasing ideas for specific styles.

Start by thinking about the layout of your shop

Before you decide how to display your shop's merchandise, think about the layout of the entire space. Whether you're running a small boutique or a larger lingerie showroom, it's crucial that the customer can move freely around the shop. Make sure there is adequate spacing between shelves, a good fitting room and counter space. The less chaos there is, the greater the chance that the customer will take the time to look at what is on offer.

It is worth dividing the shop into zones. For example, you can distinguish areas with everyday, shaping, nightwear, plus size and seasonal lingerie. This will make it easier for customers to navigate your boutique and increase the likelihood that they will find what they are looking for. Make sure your customers feel comfortable in your shop and they will be eager to return!

How do you display lingerie in your shop? The most important rules

The display of lingerie requires a plan and attention to detail and the aesthetics of the whole place. It is not enough to hang bras on hangers and hope that the customer will be interested in them. Remember that many shoppers feel uncomfortable in lingerie departments. Chaotic space can heighten overwhelm, so it's important to maintain balance when laying out your merchandise. A space that allows you to move freely between products is just as important as the display itself.

Here are some rules to help you organise your showroom or boutique space:

• create themed displays - e.g. 'Comfortable everyday lingerie', 'Seasonal collection', 'Nightwear',
• use mannequins - showing how lingerie looks on the figure helps in making purchasing decisions,
• take care with the lighting - bright, spotlighting highlights colours, textures and quality of materials,
• avoid chaos and an excessive accumulation of things - it is better to show fewer products, but in a thoughtful way, than to fill the shelves to the limit,
• provide information on sizes and special features of products - small signs with descriptions make it easier to choose, e.g. "Push-up", "Modelling underwear", etc.

Keep shop displays tidy, clean and up-to-date

Even the best display won't work in sales if it is neglected. A crooked mannequin, dust on the shelves or crumpled labels can effectively discourage customers from buying. Make sure you check the condition of your display on a daily basis. Change it regularly, because new collections or seasonal products are what attract customers who do not want to miss anything. When asked how to display merchandise in the shop, we usually also advise rotating individual products. What has not attracted attention in one place for a few days may look better elsewhere. Test various options and observe customer reactions. In this way, you can continuously improve your display and make your sales go up.

Lingerie is a demanding product - don't forget the right presentation

Some models, such as lacy bras or bodysuits, may not look favourable if they are hung poorly. It is worth investing in good hangers and displays that do not deform the fabrics. Instead of folding panties, display them unfolded, for example in transparent organisers or on special trays.

If there is a sale area in the shop, make sure it is tidy there too. Customers like a bargain, but they don't want to sift through haphazardly thrown items. When tackling how to display lingerie in the shop, do it comprehensively. Try to take care of every point of the display and every place in the showroom or boutique.

How do you display merchandise in-store to encourage purchase?

The key to achieving good sales results is not only aesthetics, but also the ability to tell a story. By showing sets (such as a lingerie set with a dressing gown), you create ready-made inspiration. By showing different colours of the same model, you encourage the purchase of more than one piece.

Remember also to build confidence. How do you display merchandise in the shop from this angle? Go for visible prices, clear size labels and structured product categories. This is what customers want, so they know where to look for what they are interested in.

When creating your displays, take into account the date - what season it is or what holiday is coming up. Valentine's Day, Women's Day, holidays, Christmas - each of these occasions is a chance to catch the attention of potential customers. Use a colour scheme that matches the occasion, weave in some decorative elements, but don't overdo it. For promotions, make sure the discount information is clearly visible but does not cover the products. Also ensure a qualitative level of presentation. An attractive discount does not mean that the product can look worse than before!