How do you select a range for your lingerie shop to increase sales?

The selection of an assortment for a lingerie shop is a key factor in the success of sales. With the right selection, customers' expectations can be met and a stable turnover of goods can be achieved. An effective merchandising strategy should take into account both customer needs and current market trends. It is worth remembering that a well-composed assortment increases the chance of standing out from the competition and building customer loyalty. Customers expect a wide selection of products to suit different silhouettes, so it is crucial to ensure an appropriate variety of models and cuts.

What products should be included in a lingerie shop?

When it comes to the assortment for a lingerie shop, many types of bras should be included. Customers are looking for both classic models, such as soft bras, and modern solutions, such as self-supporting bras. Bardot bras are also popular, as they provide adequate bust support for open-front garments. A well-chosen range should include models in a variety of sizes (preferably A to H cups), cuts and levels of padding, so that every customer can find a product that meets her needs.

The lower part of the lingerie should also not be overlooked, and should include a variety of cuts to meet the diverse preferences of customers. It is worth having panties, which are versatile and fit most styles, and thongs, which work well under tight clothes. Shorts, which provide above-average comfort, are also increasingly popular. The right choice of products in a wide range of sizes (from S to 5XL) will increase the attractiveness of the offer and attract a wider range of customers.

Underwear for the shop - what unusual products to include in the offer?

In addition to standard lingerie items, modelling underwear is a category that is steadily growing in popularity - customers are often looking for figure-slimming products. A similar function is fulfilled by slips, which are an essential wardrobe item under dresses and elegant styles. The increased interest in such products is due to women's growing awareness of body shaping and emphasising their assets with appropriately selected underwear.

Popular products include corsets, which combine a modelling function with an attractive appearance. It is worth bearing in mind that a wide range of lingerie makes it possible to target different customer groups and increase sales. The variety of sizes, cuts and colours makes these products the choice for both everyday wear and special occasions.

Lingerie shop: assortment - key aspects of merchandising

In order to successfully run a lingerie shop, it is necessary to regularly analyse the demand for the various product categories and adapt the range to changing market needs. The quality of the lingerie on offer is also an important aspect - customers expect durable, comfortable products that are well-fitted to different silhouettes. The right selection of materials and precision workmanship are key elements that influence customer satisfaction and brand loyalty.

A good solution is to work with wholesalers who offer a wide range of products in different cuts and sizes. Access to a varied assortment, including soft bras, self-supporting bras, bardots, panties, thongs, shorts, modelling lingerie, bodysuits, corsets, straps (including decorative straps), garters and garter belts allows us to better tailor the offer to customers' expectations and provide them with a comprehensive choice. It is also worth taking care to systematically replenish the stock, which will avoid situations in which customers do not find the products they are interested in.

How to run an online lingerie shop and increase sales?

Running an online lingerie shop requires careful selection of products and presenting them in a way that is attractive to customers. A well-designed website should include clear descriptions, images and a category breakdown to make it easier for customers to navigate and make purchasing decisions. High-quality images and product information build customer confidence and minimise the risk of returns. Customers also expect fast order processing.

What factors influence sales success?

In order to successfully develop an online lingerie shop and increase sales, it is important to ensure product variety, product quality and appropriate in-store presentation. A well-chosen range of products for the lingerie shop allows you to build customer loyalty and stand out from the competition. It is also crucial to monitor trends and adapt the offer to current market needs. Additionally, price flexibility and seasonal promotions can effectively increase interest in the offer.

By working with reputable suppliers, such as our wholesaler, you can gain access to a wide range of products, which translates into greater competitiveness and profits. A comprehensive offer, including lingerie for the shop in a variety of cuts and styles, allows you to increase sales and build a strong brand in the market.