How to choose the right assortment for a lingerie store to increase sales?

Running a lingerie store requires careful selection of assortment to attract customers and maximize lingerie sales. Not only the quality of the products is crucial, but also their variety and adaptation to the needs of customers. It is worth investing in products that are fashionable, comfortable and meet customer requirements. Choosing the right assortment allows you to build a strong brand and customer loyalty, which translates into the long-term success of the store. An appropriate stocking strategy allows you to effectively manage inventory and avoid an excess of unsold models. In addition, a well-composed assortment helps to stand out from the competition and build positive relationships with customers. It is also crucial to keep the offer up-to-date – introducing new collections and adapting to seasonal trends affects customer interest and increases sales dynamics. What products are worth introducing to the store and how to choose them to ensure high sales of lingerie?

A wide selection of bras for better sales

One of the key elements of the offer are bras, which must be available in different sizes (preferably A to H cups), cuts and colors. It is worth investing in everyday models, as well as elegant ones, to meet the expectations of different groups of customers. Bra sales will increase if the offer includes both popular sizes and models dedicated to women with non-standard measurements. It is equally important to include fashionable designs and comfortable solutions, such as self-supporting bras or bras with a push-up function. In our store, it is worth getting bras that combine high quality with attractive design. Proper stocking in this category will increase customer interest and increase product rotation. It is also worth taking into account the needs of breastfeeding women and those who are looking for bras with a shaping function, emphasizing the figure. You cannot forget about bras for special occasions – elegant models made of delicate lace are perfect for special events and are very popular among customers. It is also extremely important to provide a wide range of strap and fastener adjustments, which affects the comfort of wearing and fit.

Sale of panties – how to tailor the offer to the needs of customers?

Panties are one of the basic elements of underwear that is invariably very popular among customers. To increase sales of panties, it is worth taking care of the variety of cuts and betting on classic panties, comfortable boxer shorts, elegant thongs and shaping products that work perfectly under fitted clothing. It is crucial to offer a wide range of sizes and materials. An important aspect is also to adapt the assortment to seasonal trends: shaping panties, which help to emphasize the figure, are much more likely to be chosen in summer, when we have fewer layers of clothing. A properly selected assortment in this category can significantly increase sales and buyer satisfaction.

Additional accessories – the key to increasing sales

In addition to classic lingerie elements, it is worth considering introducing accessories to the offer that can significantly increase the value of the shopping cart and attract new customers. Corsets are an elegant proposition for customers looking for shapewear that emphasizes the figure. Bra straps are also an indispensable element that customers often buy as a replacement or complement to their underwear – such elements are very popular. Garter belts are another element that adds elegance and is eagerly chosen by customers looking for sensual lingerie sets. Garters are the perfect accessory for people completing wedding or special occasion lingerie. The introduction of these accessories to the range not only increases the diversity of the offer, but also encourages customers to make larger purchases.

The importance of materials and comfort in choosing lingerie

The materials from which underwear is made are crucial for the comfort and durability of the products. More and more customers are paying attention to natural fabrics, such as cotton, which are breathable and provide comfort throughout the day. It is also worth offering underwear with the addition of elastane, which allows for a better fit to the body and greater flexibility.

The assortment should include both everyday lingerie and exclusive models made of delicate lace materials, which are extremely feminine and elegant. Attention to high-quality materials is one of the key elements that affects the sale of lingerie and building customer trust in the brand.

Why is it worth buying from Anfen wholesaler?

To provide a wide selection of products, it is best to use the offer of a proven wholesaler, such as Anfen. We have a wide range of bras, panties, bodysuits, corsets and many other products tailored to the needs of modern customers. Regularly updating the offer and adapting it to trends allows you to effectively run your store and increase sales. Choosing the right lingerie supplier is crucial to the success of any lingerie business, so it is worth trusting a wholesaler that provides the highest quality products. Thanks to our wide offer, every store owner can find products that meet the needs of their customers, thus increasing the sales dynamics and competitiveness of their business. Offering products from a reliable supplier is a guarantee of customer satisfaction, which translates directly into an increase in loyalty and recommendation of the store.