Underwear as a styling element - how to show it off fashionably and classily?
Until recently, underwear was regarded as something personal and intimate - today it is increasingly becoming a visible part of the wardrobe. A lacy bra that peeks out from under a jacket, a bodysuit instead of a blouse or a bralette sticking out from under a jumper is now both fashionable and functional underwear. For retailers, this styling approach is an opportunity to expand the range and reach new customers.
Panties and bras - how do you size for your clients?
Underwear sizing is something that can be difficult not only for female customers, but also for lingerie shop entrepreneurs. Although manufacturers often provide size charts, in practice the differences between brands and cuts can sometimes be significant. For a retailer, understanding what bra sizes are, as well as the sizes of women's panties that are popular, is the basis of a well-planned range.
Comfortable underwear for work - how to choose a comfortable model for the office?
Do you happen to pay little attention to your choice of underwear when preparing your everyday clothes? Don't you give much thought to what underwear is best for work? If so, it's worth you realising that it strongly influences your sense of comfort during the day. Especially in the office where you spend a lot of time, on a business trip or in meetings - you should feel comfortable. What you wear affects your productivity - and, above all, your confidence. If you run a lingerie shop, make sure that your customers have products that are suitable for everyday wear in different situations.