The most popular types of underwear in wholesale – what is worth having on offer?

The lingerie market is constantly evolving, and customers are choosing products more and more consciously. Lingerie stores, in order to be successful, must offer a wide range of products – tailored to different target groups. In wholesale, it is crucial to stock up on models that are constantly popular with buyers. It is worth taking care of high-quality products that will meet your expectations both in terms of aesthetics and functionality. The right selection of assortment allows you to increase sales and build customer loyalty. Below are the most popular lingerie categories that should be offered by every wholesaler.

Soft bras – comfort and natural look

Many customers are looking for soft bras that guarantee comfort and make the bust look natural. Models without underwire are ideal for women who value freedom, while versions with a slight reinforcement provide adequate support. Offering this type of bra in different sizes and colors can significantly affect the attractiveness of the assortment. Thanks to the wide range of designs, every customer will find a model perfectly suited to their needs and lifestyle, which will increase interest in the store and thus sales.

Shapewear – support for the figure

Year by year, the interest in shapewear is growing, because it effectively corrects the figure, emphasizing its strengths and optically slimming the body. Models such as slimming panties or corsets help to smooth the waist line, flatten the stomach and emphasize the hips, ensuring a perfect fit of clothes. The key element is the use of flexible, breathable materials that ensure comfort throughout the day, while guaranteeing proper body shaping. The increasing variety of cuts and degrees of compression allows you to choose underwear to suit your individual needs – from gently smoothing models to strongly shaping variants that clearly correct the proportions of the figure. The introduction of a wide range of sizes means that shapewear can be adapted to different types of figures, making it an indispensable element in every store's offer.

Briefs, thongs and shorts – a variety of styles

Different styles of panties respond to the individualized needs of customers. The panties provide comfort and a good fit for everyday styling. Thongs are the perfect option under tight clothes, allowing you to avoid underwear standing out under the styling. Shorts, on the other hand, cover more of the body, which is appreciated by many women. It is important to include all these models in your wholesale by offering different materials and colors. Choosing the right cut depends on the occasion, lifestyle and preferences of customers, so it is worth taking care of a wide range in this category.

Hold-up bras and balconettes – perfect for special occasions

Women looking for lingerie for unique styles often choose hold-up bras and balconettes. Self-supporting models are the perfect solution for outfits with an open back, while balconettes are perfect under strapless dresses. Offering these models in wholesale allows you to adapt to the diverse needs of customers who are looking for lingerie for special occasions. It is worth remembering that these bras should not only have an aesthetic appearance, but also provide stability and comfort – this makes them irreplaceable elements in many women's wardrobes.

Tops and bodysuits – a combination of style and functionality

The growing popularity of lingerie tops and bodysuits means that more and more customers are looking for these models in retail. The bodysuit can be treated as an element of styling, and lingerie tops are suitable for everyday wear. Wholesale sellers should take care of a wide range of styles and materials – from sporty to elegant lace versions. The versatility of these models makes them popular with both younger and older customers, which makes them a perfect complement to the offer.

Corsets and petticoats – elegance for everyday and evening wear

Corsets and petticoats are synonymous with elegance and femininity. Corsets emphasize the waist and shape the figure, while petticoats allow for smooth arrangement of the material of skirts and dresses and prevent chafing. Introducing a wide selection of these models to the offer can attract customers looking for unique lingerie for everyday wear and for special occasions. It is worth offering both subtle, minimalist petticoats and richly decorated models that will work well as nightwear or an element of elegant styling.

How to effectively stock a lingerie store?

In order to effectively stock the store, it is worth focusing on the variety and high quality of products. A good solution is to cooperate with wholesalers, such as ours, which offer a wide selection of models, ensure competitive prices and fast delivery. The key to success is to take into account various categories of underwear – from everyday models to more sophisticated cuts, adapted to the changing needs of customers. Attention to quality, details and materials makes the offer more attractive, which translates into greater interest and loyalty of customers.